Digital Media End-to-End Solution, Powered By…

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Providing an end-to-end digital media work flow solution from capture to display should be getting simpler with technological advances. Yet, due to the ongoing media convergence and TV-Everywhere solutions, everything seems to be more complex than ever.

Nowadays, you need a P2 cards that go into a SAN for non-linear editing systems, to a Digital Asset Management System before it gets into an Online Video Platform and Content Delivery Network that syndicates the content to third party sites, and powers video display from cell phones, computers, TV and Digital Signage systems. Throw in the integration of analytics, monetization, marketing automation, web publishing systems and content management systems and before you know it you’ve got dozens of vendor and in-house solutions that all need to work in harmony.

There’s been a lot of talk about this at various conferences, including NewTeeVee Live, Streaming Media, Online Video Platform Summit, Digital Signage Expo, etc. As some vendors choose to provide an end-all/be-all solution for their field, their integration across various web/tv/media industries seems to be inching closer.

Wouldn’t be nice to have a single “powered by …” solution that works across your digital workflow? Will an Online Video Platform business inch towards Digital Signage management systems and vice-versa? This ought to make a very interesting landscape in an already crowded space for both…

On another note, would this uber-vendor model force clients to adapt their infrastructure systems/processes to match with the vendor’s pre-configured media solution, or will we see a highly-fragmented market for each bit, in order to support maximum customization possibilities depending on the client’s specific needs? If the latter happens, we may see a boom for technical media consultants to figure out this puzzle.


~ by laurentbridenne on March 3, 2010.

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